- Business news
Roxtec continues to expand its footprint in North Africa by strengthening its operations in Morocco. As part of this initiative, Roxtec MENA has appointed EX Connect as its official distributor in the Moroccan market.
The distribution agreement was signed on February 3rd, 2026, in Casablanca, marking an important milestone in Roxtec’s regional growth strategy. The partnership aims to enhance customer support, improve product availability, and strengthen technical and commercial services across key industries in Morocco.
“Morocco represents a strategic and fast-developing market for Roxtec in North Africa,” says Firas Kafafi, Managing Director of Roxtec MENA. “This partnership with EX Connect enables us to strengthen our presence and deliver reliable, high-quality solutions supported by strong technical expertise and global experience.”
Strong Foundation for Growth
EX Connect brings solid market knowledge and an established network across infrastructure, energy, industrial facilities, and data centers. The company has demonstrated strong commitment to building long-term customer relationships and developing the market in line with Roxtec’s standards.
Through this collaboration, customers in Morocco will benefit from improved access to Roxtec’s sealing solutions, faster response times, and dedicated local support.
Growing Market Opportunities
Morocco is experiencing continuous development in sectors such as renewable energy, transportation infrastructure and rail projects, industrial manufacturing, ports, and digital infrastructure, driven by the growth of data centers and advanced communication networks.
With a dedicated local partner in place, Roxtec is well positioned to support customers in meeting regulatory, safety, and performance requirements in these expanding industries.
Regional Market Development
Market development in Morocco will be led by Mohamed Louati, Sales Manager – North Africa, who will support key customers, drive commercial growth, and coordinate technical and project activities in close collaboration with EX Connect and the Roxtec MENA team.
Expanding Local Engagement
The partnership with EX Connect enables Roxtec to deepen its engagement in the local market through joint customer activities, technical training, and coordinated project support.
“We are confident that this partnership will contribute to sustainable growth and long-term success in the Moroccan market,” adds Firas Kafafi. “Together with EX Connect, we look forward to supporting customers and building strong, long-term relationships across the region.”
