CEO Fredrik Hansson presents Roxtec on “Emerging Markets Day”
How come Roxtec has been so successful in conquering new markets? This question triggered the Swedish Trade Council to invite Fredrik Hansson, CEO of Roxtec, as one of the speakers on “Emerging Markets Day” at World Trade Center in Stockholm on Tuesday, the 2nd of February.
The purpose of the seminar is to inspire companies searching to grow internationally and enlighten them about ways of making business in emerging markets. Roxtec is seen as a good example – with a lot of useful knowledge to share with others.
“I will present our company and speak about our experiences when it comes to creating new geographical markets as well as market segment expansion. Then I will participate in the panel debate,” says Fredrik Hansson.
The Swedish Trade Council serves the Swedish Government and Swedish business. It has offices in more than 50 countries, simplifying for Swedish companies to grow on a global basis. Among the companies present are Oriflame Cosmetics and Axis Communications.
